Brodsky’s latest Chelsea project 50% sold in one day

Awesome new project!

While sales officially launched only yesterday at the Brodsky Organization’s 455 West 20th Street development in Chelsea, half of the 22 units are already in contract, including the $12.6 million penthouse, a representative for Brodsky confirmed to The Real Deal today.

After a soft launch in December, the units were snapped up quickly despite scant advertising: the building had a “teaser website” and a sign out front, but no other marketing, the representative said. Sales are now being handled by Corcoran Sunshine Marketing Group, the building’s sales office confirmed.

The building was previously part of the General Theological Seminary of the Episcopal Church, which occupies most of the block between Ninth and Tenth avenues between 20th and 21st streets.

Brodsky bought 455 West 20th, 422 West 20th, three nearby townhouses More